Citadel, a specialist electronic advertising and marketing firm, announces an expanded SEO service for cosmetic surgeons, concentrating on on-line exposure, client involvement, and technique development. Lauren's concentrate on ROI and passion for locating the important details that change projects from great to fantastic include establishing a grand scale multivariate examination framework using fractional factorial evaluation for understanding ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a projection technique for predicting ROI prior to media financial investment.

A 25-year veteran in the medical care marketing and advertising space, Tracey started her job as a firm account person for a variety of pharma brands and later on headed the advertising and marketing effort to introduce a first-of-its kind website in the eyeglasses and eyecare room.

He leads a team of media technique, media preparation, media buying and media execution experts that collaboratively ensure that project objectives are accomplished in order to maximize involvements and ROI. Lauren's career in Fortress Surgeon Digital Marketing and media began in the 90's, just as electronic ended up being a feasible advertising and marketing channel.

While at Underscore, she invested three years showing Online search engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they determined just how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.