Citadel, a specialist digital advertising and marketing agency, announces an expanded SEO service for cosmetic surgeons, focusing on online visibility, patient engagement, and method growth. Lauren's focus on ROI and interest for locating the critical information that transform campaigns from excellent to terrific include developing a grand scale multivariate test structure making use of fractional factorial evaluation for recognizing ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate strategy for forecasting ROI before media investment.

A 25-year expert in the medical care advertising and marketing space, Tracey started her occupation as a company account individual for a variety of pharma brand names and later on led the advertising initiative to release a first-of-its kind site in the glasses and eyecare area.

He leads a team of media method, media planning, media acquiring and media implementation experts that collaboratively make sure that project objectives are accomplished in order to make best use of roi and engagements. Lauren's occupation in Fortress Surgeon Digital Marketing and media began in the 90's, equally as digital became a sensible advertising network.

While at Underscore, she spent 3 years teaching Internet search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they found out how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail purchase.