Citadel, a cosmetic Fortress Surgeon Digital Marketing digital marketing company, introduces a broadened search engine optimization solution for plastic surgeons, concentrating on on-line exposure, person interaction, and practice growth. Lauren's concentrate on ROI and passion for discovering the critical details that change projects from great to great consist of developing a grand scale multivariate examination framework utilizing fractional factorial analysis for recognizing ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast strategy for forecasting ROI prior to media investment.

A 25-year expert in the health care marketing and advertising area, Tracey started her job as a company account individual for a variety of pharma brands and later on spearheaded the marketing effort to launch a first-of-its kind site in the eyewear and eyecare room.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, a basic distinction in the industry. She thinks Underscore is the version for how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she spent 3 years instructing Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they found out how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail purchase.