Citadel, a specialist Fortress Surgeon Digital Marketing marketing agency, introduces a broadened search engine optimization service for cosmetic surgeons, concentrating on on-line visibility, client engagement, and practice growth. Lauren's concentrate on ROI and enthusiasm for locating the crucial details that transform projects from great to fantastic consist of developing a grand range multivariate examination structure making use of fractional factorial analysis for comprehending ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a projection method for forecasting ROI prior to media investment.

A 25-year veteran in the medical care marketing and advertising room, Tracey started her career as a firm account individual for an array of pharma brands and later headed the advertising effort to release a first-of-its kind portal in the eyewear and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential differentiation in the sector. She believes Underscore is the version for just how media and advertising agencies should, and will, develop in the future.

While at Underscore, she invested 3 years showing Internet search engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail purchase.