Fortress Surgeon Digital Marketing, a cosmetic surgeon digital marketing company, introduces an expanded SEO service for plastic surgeons, concentrating on online presence, individual engagement, and technique development. In her previous duty as VP of Biddable Media Daga focused on the advertising and marketing of wellness & health brand names via all lifecycle phases: starting from scientific test recruitment projects, with the pre-launch market-shaping, launch and marketing phase, finishing with patent expiry and advertising sunsetting.

Among the important things Martin delights in most regarding his role is the possibility to study and comprehend the nuances of both new and established markets, and through expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the sector. She believes Underscore is the model for exactly how media and advertising agencies should, and will, progress in the future.

While at Underscore, she invested three years teaching Online search engine Marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they found out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.