Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing company, reveals an increased search engine optimization service for cosmetic surgeons, focusing on online presence, patient interaction, and method growth. Lauren's concentrate on ROI and passion for locating the important information that transform campaigns from great to wonderful consist of creating a grand scale multivariate examination framework making use of fractional factorial analysis for recognizing ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection method for anticipating ROI before media financial investment.

A 25-year expert in the healthcare advertising and marketing area, Tracey began her job as a firm account person for a selection of pharma brands and later led the advertising effort to launch a first-of-its kind portal in the glasses and eyecare room.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the sector. She believes Underscore is the design for how media and advertising agencies should, and will, develop in the future.

While at Underscore, she invested 3 years instructing Internet search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.