Citadel, a cosmetic Fortress Surgeon Digital Marketing digital marketing company, reveals an increased search engine optimization service for cosmetic surgeons, focusing on on-line visibility, client involvement, and practice growth. Lauren's focus on ROI and interest for discovering the important information that change projects from good to terrific consist of creating a grand scale multivariate test framework utilizing fractional factorial evaluation for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a projection strategy for anticipating ROI prior to media investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey started her profession as an agency account individual for a range of pharma brands and later on headed the marketing initiative to release a first-of-its kind portal in the glasses and eyecare room.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, an essential differentiation in the market. She thinks Underscore is the model for how media and advertising firms should, and will, develop in the future.

While at Underscore, she spent three years instructing Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.