Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing company, announces a broadened search engine optimization solution for plastic surgeons, focusing on on-line presence, person engagement, and practice growth. Lauren's focus on ROI and enthusiasm for discovering the crucial information that change campaigns from great to great include establishing a grand range multivariate test framework using fractional factorial evaluation for comprehending ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast technique for forecasting ROI prior to media financial investment.

A 25-year professional in the medical care advertising and marketing area, Tracey began her career as a company account person for a selection of pharma brands and later on pioneered the advertising and marketing initiative to introduce a first-of-its kind site in the eyewear and eyecare room.

He leads a group of media approach, media preparation, media buying and media execution experts that collaboratively make certain that campaign objectives are accomplished in order to take full advantage of roi and involvements. Lauren's profession in electronic and media started in the 90's, just as electronic came to be a viable marketing channel.

While at Underscore, she invested three years teaching Online search engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail purchase.