Fortress Surgeon Digital Marketing, a doctor digital advertising company, introduces a broadened SEO solution for plastic surgeons, concentrating on on-line visibility, patient engagement, and method development. Lauren's focus on ROI and passion for finding the important details that change projects from good to great consist of establishing a grand scale multivariate examination framework making use of fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a forecast technique for forecasting ROI prior to media financial investment.

Among the things Martin takes pleasure in most regarding his function is the opportunity to study and comprehend the nuances of both well established and new markets, and via growing his understanding of them seek the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, an essential differentiation in the sector. She thinks Underscore is the model for just how media and marketing companies should, and will, advance in the future.

While at Underscore, she spent three years educating Online search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.