Fortress Surgeon Digital Marketing, a doctor digital marketing company, introduces an increased SEO solution for plastic surgeons, concentrating on on-line visibility, individual interaction, and method development. Lauren's concentrate on ROI and interest for locating the important details that transform projects from great to fantastic include developing a grand scale multivariate examination structure using fractional factorial evaluation for understanding ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate method for forecasting ROI before media investment.

A 25-year veteran in the medical care marketing and advertising space, Tracey began her job as a company account individual for a range of pharma brand names and later on headed the advertising effort to launch a first-of-its kind portal in the eyewear and eyecare space.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a basic distinction in the market. She believes Underscore is the version for how media and marketing firms should, and will, advance in the future.

While at Underscore, she invested three years instructing Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they found out how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.