Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising agency, reveals a broadened search engine optimization solution for cosmetic surgeons, focusing on online exposure, patient interaction, and practice development. In her previous role as VP of Biddable Media Daga specialized in the advertising of wellness & wellness brands with all lifecycle phases: starting from clinical test recruitment projects, via the pre-launch market-shaping, launch and marketing phase, ending with license expiration and advertising and marketing sunsetting.

A 25-year veteran in the healthcare marketing and advertising room, Tracey began her job as a company account person for a range of pharma brands and later on spearheaded the marketing initiative to introduce a first-of-its kind site in the glasses and eyecare room.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the sector. She thinks Underscore is the model for exactly how media and advertising companies should, and will, evolve in the future.

While at Underscore, she spent three years educating Internet search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.