Citadel, a specialist electronic advertising firm, reveals a broadened SEO solution for plastic surgeons, concentrating on online presence, person involvement, and method growth. Lauren's focus on ROI and passion for discovering the essential information that transform campaigns from great to fantastic consist of creating a grand scale multivariate examination structure making use of fractional factorial analysis for recognizing ROI potential in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate approach for anticipating ROI before media investment.

A 25-year veteran in the healthcare marketing and advertising area, Tracey began her occupation as a company account individual for a variety of pharma brand names and later pioneered the advertising and marketing effort to release a first-of-its kind site in the eyewear and eyecare area.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the industry. She thinks Underscore is the design for how media and marketing firms should, and will, evolve in the future.

While at Underscore, she invested three years educating Online search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail purchase.