Citadel, a doctor electronic advertising and marketing company, reveals a broadened search engine optimization service for cosmetic surgeons, concentrating on on-line exposure, individual interaction, and practice growth. In her previous duty as VP of Biddable Media Daga concentrated on the advertising and marketing of health & health brands through all lifecycle phases: starting from scientific trial employment projects, through the pre-launch market-shaping, launch and promotional stage, finishing with license expiry and advertising and marketing sunsetting.

A 25-year veteran in the health care advertising and marketing space, Tracey started her career as an agency account person for a range of pharma brands and later pioneered the Fortress Surgeon Digital Marketing initiative to introduce a first-of-its kind site in the eyewear and eyecare area.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the sector. She believes Underscore is the model for just how media and marketing agencies should, and will, progress in the future.

While at Underscore, she invested 3 years instructing Internet search engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they found out how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.