Citadel, a doctor Fortress Surgeon Digital Marketing marketing company, announces a broadened SEO service for plastic surgeons, focusing on on-line exposure, client involvement, and practice development. Lauren's concentrate on ROI and enthusiasm for finding the critical details that change campaigns from excellent to fantastic include establishing a grand scale multivariate test structure utilizing fractional factorial evaluation for understanding ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate method for predicting ROI prior to media financial investment.

One of the things Martin delights in most concerning his role is the chance to research and understand the subtleties of both established and new markets, and with growing his understanding of them search for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, an essential distinction in the industry. She thinks Underscore is the model for exactly how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she spent 3 years instructing Online search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they figured out how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail purchase.