Citadel, a Fortress Surgeon Digital Marketing electronic advertising company, reveals a broadened SEO service for plastic surgeons, focusing on online exposure, client interaction, and technique growth. Lauren's focus on ROI and passion for discovering the essential information that transform projects from good to great consist of creating a grand scale multivariate examination framework using fractional factorial evaluation for comprehending ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a projection method for forecasting ROI prior to media financial investment.

A 25-year expert in the medical care advertising and marketing room, Tracey began her occupation as a company account individual for a range of pharma brands and later on led the advertising and marketing initiative to launch a first-of-its kind website in the glasses and eyecare room.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the industry. She believes Underscore is the model for how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she spent 3 years educating Search Engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they figured out exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail acquisition.