Citadel, a specialist electronic Fortress Surgeon Digital Marketing agency, introduces an expanded search engine optimization solution for plastic surgeons, concentrating on online visibility, client involvement, and practice development. Lauren's concentrate on ROI and interest for locating the vital information that change campaigns from good to great include developing a grand range multivariate examination framework utilizing fractional factorial analysis for recognizing ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection approach for predicting ROI prior to media financial investment.

A 25-year expert in the healthcare marketing and advertising space, Tracey began her job as an agency account person for a selection of pharma brand names and later spearheaded the advertising initiative to release a first-of-its kind website in the eyeglasses and eyecare room.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic differentiation in the sector. She thinks Underscore is the model for exactly how media and advertising agencies should, and will, progress in the future.

While at Underscore, she spent 3 years showing Online search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they identified just how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail acquisition.