Fortress Surgeon Digital Marketing, a doctor electronic advertising company, introduces an expanded SEO service for plastic surgeons, concentrating on on-line visibility, patient interaction, and practice growth. Lauren's concentrate on ROI and passion for discovering the essential information that transform campaigns from good to fantastic include developing a grand range multivariate test framework utilizing fractional factorial evaluation for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate approach for anticipating ROI prior to media investment.

A 25-year veteran in the medical care advertising and marketing area, Tracey started her profession as a firm account individual for a variety of pharma brands and later on pioneered the advertising effort to release a first-of-its kind portal in the glasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, an essential distinction in the market. She thinks Underscore is the model for how media and advertising companies should, and will, progress in the future.

While at Underscore, she spent three years instructing Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they determined how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail purchase.