Citadel, a specialist digital advertising and marketing firm, announces an increased SEO solution for cosmetic surgeons, concentrating on online presence, client interaction, and practice development. Lauren's focus on ROI and passion for finding the crucial information that transform campaigns from excellent to excellent include creating a grand scale multivariate examination framework using fractional factorial analysis for recognizing ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection approach for anticipating ROI before media financial investment.
A 25-year expert in the healthcare advertising and marketing space, Tracey started her profession as an agency account individual for an array of pharma brands and later on pioneered the marketing effort to introduce a first-of-its kind site in the eyewear and eyecare space.
It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, an essential differentiation in the industry. She believes Underscore is the design for how media and advertising agencies should, and will, evolve in the future.
While at Underscore, she spent 3 years instructing Search Engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they identified exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from
Fortress Surgeon Digital Marketing media to retail acquisition.