Citadel, a specialist digital advertising and marketing company, reveals an increased search engine optimization service for cosmetic surgeons, concentrating on on-line presence, individual engagement, and method development. Lauren's concentrate on ROI and passion for discovering the crucial details that change projects from great to terrific include developing a grand scale multivariate examination structure making use of fractional factorial evaluation for comprehending ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a projection technique for predicting ROI before media investment.

A 25-year professional in the health care advertising and marketing space, Tracey started her occupation as a firm account individual for a range of pharma brands and later led the marketing effort to introduce a first-of-its kind portal in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the model for just how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she spent three years showing Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they determined just how to map Nielsen information to Yahoo's audience base and show out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.