Citadel, a cosmetic
Fortress Surgeon Digital Marketing digital advertising firm, introduces an expanded search engine optimization solution for plastic surgeons, focusing on on-line visibility, patient engagement, and practice development. Lauren's concentrate on ROI and passion for discovering the vital details that transform campaigns from great to fantastic include developing a grand range multivariate examination framework utilizing fractional factorial analysis for understanding ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate method for forecasting ROI before media investment.
A 25-year expert in the healthcare marketing and advertising area, Tracey started her job as a company account individual for a variety of pharma brand names and later spearheaded the marketing effort to release a first-of-its kind site in the eyeglasses and eyecare room.
He leads a team of media approach, media preparation, media buying and media execution experts who collaboratively make sure that project objectives are accomplished in order to take full advantage of engagements and ROI. Lauren's occupation in electronic and media began in the 90's, just as electronic ended up being a viable advertising network.
While at Underscore, she spent three years educating Internet search engine Marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they found out just how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.