Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising and marketing firm, introduces a broadened search engine optimization service for cosmetic surgeons, focusing on on-line presence, person involvement, and practice development. Lauren's concentrate on ROI and passion for locating the important details that transform projects from good to great consist of creating a grand range multivariate test framework using fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a projection strategy for predicting ROI prior to media investment.

A 25-year professional in the healthcare advertising and marketing room, Tracey started her career as an agency account individual for a variety of pharma brands and later led the advertising and marketing effort to release a first-of-its kind portal in the glasses and eyecare room.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, an essential differentiation in the industry. She believes Underscore is the design for just how media and marketing firms should, and will, progress in the future.

While at Underscore, she invested three years educating Online search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail acquisition.