Fortress Surgeon Digital Marketing, a surgeon electronic advertising firm, introduces an expanded search engine optimization solution for cosmetic surgeons, concentrating on on-line presence, person involvement, and method growth. Lauren's focus on ROI and interest for locating the important details that transform projects from excellent to fantastic consist of creating a grand scale multivariate test structure making use of fractional factorial evaluation for comprehending ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing a forecast strategy for predicting ROI before media investment.

A 25-year professional in the health care marketing and advertising space, Tracey started her career as a company account person for an array of pharma brand names and later on led the advertising effort to introduce a first-of-its kind site in the eyewear and eyecare room.

He leads a group of media method, media preparation, media purchasing and media execution professionals that collaboratively guarantee that project objectives are achieved in order to make best use of roi and involvements. Lauren's job in electronic and media started in the 90's, just as electronic ended up being a viable advertising and marketing network.

While at Underscore, she spent three years educating Search Engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they found out just how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.