Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing agency, reveals a broadened search engine optimization service for cosmetic surgeons, concentrating on online presence, client involvement, and method development. Lauren's concentrate on ROI and passion for locating the crucial details that transform campaigns from excellent to terrific consist of creating a grand range multivariate examination structure using fractional factorial evaluation for comprehending ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection strategy for forecasting ROI prior to media investment.

A 25-year expert in the healthcare advertising and marketing area, Tracey started her career as a company account person for a variety of pharma brands and later pioneered the advertising and marketing initiative to launch a first-of-its kind portal in the eyewear and eyecare space.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the design for just how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she invested three years teaching Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they identified how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.