Fortress Surgeon Digital Marketing, a specialist electronic advertising company, announces an increased search engine optimization solution for cosmetic surgeons, concentrating on online presence, individual involvement, and technique development. Lauren's concentrate on ROI and interest for finding the crucial information that transform projects from great to terrific consist of establishing a grand scale multivariate examination framework using fractional factorial evaluation for recognizing ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast technique for forecasting ROI before media investment.

Among things Martin appreciates most about his function is the possibility to research study and recognize the subtleties of both well-known and new markets, and with growing his understanding of them try to find the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the model for just how media and marketing firms should, and will, develop in the future.

While at Underscore, she spent three years educating Search Engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they determined just how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.