Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing firm, introduces a broadened search engine optimization solution for plastic surgeons, focusing on online exposure, individual engagement, and method development. Lauren's focus on ROI and passion for locating the important details that transform campaigns from great to great include creating a grand range multivariate test structure using fractional factorial evaluation for understanding ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a forecast method for anticipating ROI before media financial investment.

One of the important things Martin takes pleasure in most regarding his duty is the possibility to research and comprehend the nuances of both brand-new and recognized markets, and with growing his understanding of them try to find the Holy Grail of product-market fit.

He leads a team of media strategy, media planning, media acquiring and media execution experts that collaboratively ensure that project goals are achieved in order to make the most of involvements and ROI. Lauren's profession in electronic and media started in the 90's, equally as digital came to be a viable advertising and marketing network.

While at Underscore, she spent 3 years showing Internet search engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail purchase.