Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising company, reveals a broadened SEO service for cosmetic surgeons, concentrating on on-line presence, individual engagement, and method growth. In her previous role as VP of Biddable Media Daga concentrated on the advertising and marketing of health & health brand names with all lifecycle stages: beginning with scientific trial recruitment projects, with the pre-launch market-shaping, launch and advertising stage, ending with license expiry and advertising sunsetting.
A 25-year veteran in the health care advertising and marketing area, Tracey started her career as a firm account person for a selection of pharma brand names and later on spearheaded the marketing initiative to release a first-of-its kind portal in the eyewear and eyecare room.
It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential distinction in the sector. She thinks Underscore is the design for how media and advertising companies should, and will, evolve in the future.
While at Underscore, she invested 3 years instructing Internet search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.