Citadel, a doctor electronic marketing agency, introduces a broadened search engine optimization solution for cosmetic surgeons, concentrating on online exposure, patient involvement, and method development. In her previous role as VP of Biddable Media Daga concentrated on the advertising of wellness & health brands with all lifecycle phases: starting from professional test recruitment projects, through the pre-launch market-shaping, launch and marketing phase, ending with patent expiration and advertising sunsetting.

A 25-year expert in the health care marketing and advertising area, Tracey started her profession as a company account individual for an array of pharma brands and later on pioneered the advertising initiative to introduce a first-of-its kind website in the glasses and eyecare room.

It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the market. She thinks Underscore is the design for exactly how media and advertising and marketing agencies should, and will, progress in the future.

While at Underscore, she spent three years teaching Internet search engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's target market base and show out ROI from fortress surgeon digital marketing media to retail acquisition.