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One of things Martin appreciates most concerning his duty is the possibility to research study and comprehend the nuances of both established and brand-new markets, and via growing his understanding of them try to find the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the industry. She thinks Underscore is the version for how media and marketing firms should, and will, progress in the future.

While at Underscore, she spent 3 years educating Internet search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they identified exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail purchase.