Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising and marketing company, announces an expanded search engine optimization service for cosmetic surgeons, focusing on on-line visibility, person engagement, and practice development. In her previous duty as VP of Biddable Media Daga concentrated on the marketing of health & health brand names through all lifecycle stages: starting from medical trial recruitment projects, through the pre-launch market-shaping, launch and advertising phase, ending with patent expiration and advertising sunsetting.
One of the things Martin delights in most regarding his role is the chance to research and comprehend the nuances of both brand-new and established markets, and through expanding his understanding of them look for the Holy Grail of product-market fit.
It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the industry. She believes Underscore is the design for how media and marketing firms should, and will, advance in the future.
While at Underscore, she invested 3 years showing Internet search engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they found out exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail purchase.