Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing firm, introduces an increased SEO service for plastic surgeons, focusing on online presence, client involvement, and technique development. In her previous role as VP of Biddable Media Daga concentrated on the advertising of health & health brands with all lifecycle stages: starting from medical test recruitment projects, via the pre-launch market-shaping, launch and advertising stage, ending with license expiration and advertising sunsetting.

One of the things Martin takes pleasure in most concerning his role is the opportunity to study and recognize the subtleties of both well established and new markets, and through expanding his understanding of them look for the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the market. She thinks Underscore is the model for just how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she invested three years instructing Internet search engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail purchase.