Citadel, a Fortress Surgeon Digital Marketing digital advertising firm, reveals an expanded search engine optimization service for cosmetic surgeons, concentrating on on-line presence, patient engagement, and practice growth. In her previous function as VP of Biddable Media Daga concentrated on the advertising of health and wellness & wellness brand names via all lifecycle phases: beginning with clinical trial recruitment projects, via the pre-launch market-shaping, launch and promotional phase, finishing with license expiry and marketing sunsetting.

Among the things Martin delights in most concerning his role is the possibility to research study and comprehend the subtleties of both brand-new and recognized markets, and with growing his understanding of them seek the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the industry. She believes Underscore is the model for how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Search Engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.