Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising and marketing firm, introduces an increased search engine optimization service for plastic surgeons, focusing on on-line visibility, person engagement, and technique development. In her previous role as VP of Biddable Media Daga specialized in the advertising and marketing of wellness & wellness brands through all lifecycle stages: starting from scientific test employment campaigns, through the pre-launch market-shaping, launch and advertising phase, finishing with license expiry and advertising sunsetting.

A 25-year expert in the healthcare advertising and marketing space, Tracey started her profession as an agency account individual for a variety of pharma brand names and later on led the advertising and marketing initiative to launch a first-of-its kind portal in the glasses and eyecare room.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, an essential distinction in the market. She believes Underscore is the model for exactly how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she invested three years educating Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.