Fortress Surgeon Digital Marketing, a surgeon electronic marketing firm, introduces a broadened search engine optimization service for cosmetic surgeons, concentrating on online presence, individual engagement, and practice growth. In her previous function as VP of Biddable Media Daga specialized in the advertising and marketing of health & health brands through all lifecycle stages: starting from professional test employment projects, through the pre-launch market-shaping, launch and promotional stage, ending with license expiry and marketing sunsetting.

A 25-year veteran in the medical care marketing and advertising room, Tracey started her occupation as a firm account person for a selection of pharma brands and later pioneered the advertising and marketing initiative to introduce a first-of-its kind site in the glasses and eyecare room.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a basic distinction in the market. She thinks Underscore is the model for how media and advertising agencies should, and will, advance in the future.

While at Underscore, she spent three years teaching Online search engine Marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail purchase.