Citadel, a Fortress Surgeon Digital Marketing electronic marketing company, announces an increased search engine optimization service for cosmetic surgeons, focusing on on-line visibility, patient engagement, and method development. Lauren's focus on ROI and passion for discovering the important information that transform projects from great to excellent include developing a grand scale multivariate examination structure utilizing fractional factorial analysis for recognizing ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection method for anticipating ROI before media investment.

One of things Martin appreciates most concerning his role is the possibility to research and understand the subtleties of both recognized and new markets, and via growing his understanding of them try to find the Holy Grail of product-market fit.

He leads a group of media approach, media planning, media acquiring and media implementation specialists that collaboratively ensure that campaign objectives are accomplished in order to optimize roi and interactions. Lauren's job in digital and media started in the 90's, just as digital became a sensible advertising network.

While at Underscore, she invested three years educating Online search engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they found out exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail purchase.