Citadel, a doctor electronic advertising agency, reveals an expanded search engine optimization solution for plastic surgeons, focusing on online presence, person engagement, and practice development. Lauren's focus on ROI and enthusiasm for discovering the important details that change projects from excellent to wonderful consist of establishing a grand range multivariate examination structure making use of fractional factorial evaluation for comprehending ROI capacity in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate method for forecasting ROI prior to media financial investment.

A 25-year expert in the medical care advertising and marketing area, Tracey began her job as a firm account person for a range of pharma brands and later on spearheaded the advertising effort to introduce a first-of-its kind site in the eyewear and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the model for how media and marketing firms should, and will, evolve in the future.

While at Underscore, she invested three years teaching Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they found out just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.