Fortress Surgeon Digital Marketing, a doctor electronic marketing firm, introduces an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, patient engagement, and technique development. Lauren's concentrate on ROI and passion for finding the crucial details that transform campaigns from great to excellent include establishing a grand range multivariate examination framework utilizing fractional factorial analysis for understanding ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast approach for anticipating ROI before media financial investment.

One of things Martin delights in most regarding his role is the opportunity to research study and comprehend the subtleties of both well-known and new markets, and with expanding his understanding of them look for the Holy Grail of product-market fit.

He leads a team of media approach, media planning, media purchasing and media execution experts who collaboratively ensure that project goals are attained in order to make best use of roi and involvements. Lauren's career in digital and media began in the 90's, just as digital ended up being a viable advertising channel.

While at Underscore, she spent three years showing Online search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they found out exactly how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.