Citadel, a specialist electronic marketing agency, introduces a broadened search engine optimization solution for plastic surgeons, focusing on on-line visibility, patient engagement, and technique development. In her previous role as VP of Biddable Media Daga focused on the marketing of health and wellness & wellness brand names via all lifecycle phases: starting from clinical test employment projects, with the pre-launch market-shaping, launch and advertising phase, ending with license expiry and marketing sunsetting.

A 25-year professional in the health care marketing and advertising room, Tracey began her job as a company account person for a selection of pharma brands and later on spearheaded the advertising and marketing initiative to launch a first-of-its kind portal in the eyewear and eyecare room.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the design for just how media and marketing companies should, and will, progress in the future.

While at Underscore, she spent 3 years showing Search Engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's target market base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.