Citadel, a specialist electronic marketing company, reveals an increased SEO service for cosmetic surgeons, concentrating on online visibility, person involvement, and practice growth. Lauren's focus on ROI and interest for locating the critical information that change projects from good to terrific consist of establishing a grand range multivariate test framework utilizing fractional factorial evaluation for understanding ROI possibility in Fortress Surgeon Digital Marketing media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate method for predicting ROI prior to media investment.

A 25-year veteran in the medical care advertising and marketing space, Tracey started her job as an agency account individual for a variety of pharma brands and later pioneered the advertising and marketing effort to introduce a first-of-its kind portal in the eyewear and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the sector. She believes Underscore is the version for how media and advertising agencies should, and will, progress in the future.

While at Underscore, she spent three years educating Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they found out exactly how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.