Fortress Surgeon Digital Marketing, a cosmetic surgeon digital marketing firm, announces an increased search engine optimization solution for cosmetic surgeons, concentrating on online exposure, individual interaction, and practice growth. Lauren's concentrate on ROI and enthusiasm for discovering the important details that transform projects from good to excellent include developing a grand scale multivariate examination framework making use of fractional factorial analysis for comprehending ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate method for anticipating ROI prior to media financial investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey began her career as a company account individual for an array of pharma brands and later led the marketing initiative to release a first-of-its kind website in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the sector. She thinks Underscore is the design for how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she spent three years teaching Internet search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they identified how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail purchase.