Citadel, a doctor fortress Surgeon digital marketing advertising and marketing firm, reveals an expanded SEO service for plastic surgeons, focusing on online presence, patient involvement, and technique development. Lauren's concentrate on ROI and enthusiasm for finding the essential information that transform projects from good to great include establishing a grand scale multivariate test structure utilizing fractional factorial evaluation for comprehending ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast method for anticipating ROI prior to media investment.

Among the things Martin delights in most regarding his duty is the chance to study and comprehend the nuances of both well-known and new markets, and via growing his understanding of them seek the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, an essential distinction in the sector. She thinks Underscore is the model for how media and marketing agencies should, and will, develop in the future.

While at Underscore, she spent 3 years showing Search Engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.