fortress Surgeon digital Marketing, a doctor digital marketing company, announces an expanded search engine optimization service for plastic surgeons, concentrating on on-line visibility, individual engagement, and technique development. Lauren's focus on ROI and passion for discovering the essential details that transform projects from good to wonderful include developing a grand range multivariate test structure utilizing fractional factorial evaluation for understanding ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast method for predicting ROI before media investment.

A 25-year veteran in the health care marketing and advertising space, Tracey began her profession as a firm account person for a selection of pharma brands and later on led the marketing initiative to launch a first-of-its kind website in the eyewear and eyecare area.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the design for exactly how media and marketing companies should, and will, progress in the future.

While at Underscore, she invested three years teaching Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.