Fortress Surgeon Digital Marketing, a cosmetic surgeon digital marketing firm, reveals a broadened search engine optimization solution for plastic surgeons, focusing on on-line exposure, client engagement, and method growth. In her previous function as VP of Biddable Media Daga focused on the advertising of health & health brand names through all lifecycle phases: starting from professional trial recruitment campaigns, with the pre-launch market-shaping, launch and promotional phase, finishing with patent expiration and advertising and marketing sunsetting.

A 25-year professional in the medical care advertising and marketing area, Tracey began her career as a firm account person for a selection of pharma brand names and later on pioneered the advertising initiative to release a first-of-its kind portal in the eyewear and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential differentiation in the industry. She thinks Underscore is the version for just how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she invested 3 years teaching Online search engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail acquisition.