Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing firm, introduces a broadened search engine optimization service for plastic surgeons, concentrating on online exposure, client involvement, and practice growth. Lauren's focus on ROI and enthusiasm for discovering the critical details that change campaigns from excellent to terrific consist of developing a grand scale multivariate test structure utilizing fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection strategy for forecasting ROI before media financial investment.

A 25-year professional in the health care marketing and advertising room, Tracey started her career as a firm account person for a selection of pharma brand names and later pioneered the marketing initiative to release a first-of-its kind portal in the glasses and eyecare area.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, an essential differentiation in the market. She believes Underscore is the version for just how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested three years instructing Internet search engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they found out just how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail purchase.