Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing firm, introduces an increased search engine optimization solution for plastic surgeons, concentrating on on-line visibility, individual involvement, and technique development. Lauren's concentrate on ROI and passion for finding the essential information that change projects from great to excellent include establishing a grand scale multivariate test structure using fractional factorial analysis for comprehending ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate approach for anticipating ROI prior to media investment.

A 25-year veteran in the medical care advertising and marketing room, Tracey began her job as a firm account person for a selection of pharma brand names and later on headed the advertising and marketing effort to release a first-of-its kind portal in the eyewear and eyecare area.

He leads a team of media method, media preparation, media buying and media execution professionals who collaboratively make certain that campaign objectives are attained in order to maximize roi and involvements. Lauren's occupation in electronic and media started in the 90's, equally as digital came to be a feasible marketing network.

While at Underscore, she spent 3 years educating Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.