Citadel, a Fortress Surgeon Digital Marketing digital marketing agency, introduces an increased search engine optimization solution for plastic surgeons, concentrating on online visibility, client engagement, and method development. Lauren's focus on ROI and passion for discovering the vital details that change campaigns from great to terrific consist of creating a grand range multivariate examination framework making use of fractional factorial evaluation for recognizing ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast method for forecasting ROI prior to media investment.

A 25-year professional in the medical care marketing and advertising area, Tracey started her occupation as a company account person for a selection of pharma brand names and later on spearheaded the advertising effort to launch a first-of-its kind site in the eyeglasses and eyecare space.

He leads a group of media strategy, media preparation, media acquiring and media execution experts who collaboratively make sure that campaign goals are achieved in order to make the most of roi and involvements. Lauren's profession in electronic and media started in the 90's, equally as digital became a sensible advertising network.

While at Underscore, she spent three years educating Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.