Citadel, a Fortress Surgeon Digital Marketing electronic advertising firm, announces an expanded SEO solution for cosmetic surgeons, concentrating on on-line visibility, individual involvement, and method development. Lauren's concentrate on ROI and passion for locating the important details that transform campaigns from great to wonderful consist of establishing a grand scale multivariate test framework making use of fractional factorial evaluation for comprehending ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate method for forecasting ROI prior to media financial investment.

Among the things Martin enjoys most about his role is the possibility to study and recognize the nuances of both well-known and brand-new markets, and through expanding his understanding of them search for the Holy Grail of product-market fit.

He leads a group of media approach, media planning, media buying and media implementation professionals that collaboratively make sure that project objectives are accomplished in order to make the most of involvements and ROI. Lauren's profession in digital and media started in the 90's, just as electronic ended up being a viable marketing network.

While at Underscore, she invested 3 years teaching Search Engine Marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they identified just how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail purchase.