Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising firm, announces a broadened search engine optimization service for cosmetic surgeons, focusing on online presence, client interaction, and technique growth. Lauren's focus on ROI and enthusiasm for discovering the important details that transform campaigns from great to fantastic consist of establishing a grand range multivariate test framework making use of fractional factorial evaluation for recognizing ROI capacity in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate technique for predicting ROI prior to media investment.

A 25-year veteran in the health care advertising and marketing room, Tracey started her career as a firm account individual for a selection of pharma brands and later spearheaded the marketing initiative to release a first-of-its kind website in the eyewear and eyecare area.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the market. She believes Underscore is the version for how media and advertising and marketing companies should, and will, progress in the future.

While at Underscore, she spent three years educating Internet search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they identified how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail purchase.