Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing firm, introduces an expanded search engine optimization service for plastic surgeons, concentrating on online exposure, client involvement, and technique growth. Lauren's focus on ROI and enthusiasm for locating the crucial details that change projects from great to fantastic include establishing a grand range multivariate examination structure making use of fractional factorial evaluation for understanding ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection strategy for anticipating ROI before media investment.

A 25-year veteran in the healthcare advertising and marketing area, Tracey started her profession as a company account person for an array of pharma brand names and later on pioneered the marketing effort to release a first-of-its kind portal in the eyewear and eyecare space.

He leads a group of media approach, media planning, media purchasing and media execution specialists who collaboratively make sure that project goals are accomplished in order to make best use of engagements and ROI. Lauren's career in electronic and media began in the 90's, just as digital ended up being a feasible advertising and marketing channel.

While at Underscore, she spent three years showing Search Engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail purchase.