Citadel, a specialist Fortress Surgeon Digital Marketing advertising and marketing firm, reveals a broadened search engine optimization service for plastic surgeons, focusing on on-line exposure, person interaction, and method growth. In her previous role as VP of Biddable Media Daga specialized in the marketing of health and wellness & health brand names via all lifecycle phases: starting from clinical trial recruitment projects, via the pre-launch market-shaping, launch and promotional phase, ending with license expiry and marketing sunsetting.

A 25-year expert in the health care marketing and advertising room, Tracey started her career as a firm account individual for a selection of pharma brand names and later on spearheaded the advertising effort to release a first-of-its kind portal in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a fundamental distinction in the sector. She believes Underscore is the model for how media and advertising companies should, and will, progress in the future.

While at Underscore, she invested 3 years educating Internet search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they identified exactly how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail purchase.