Citadel, a specialist Fortress Surgeon Digital Marketing advertising and marketing firm, introduces a broadened search engine optimization solution for cosmetic surgeons, focusing on online presence, person engagement, and technique development. Lauren's focus on ROI and passion for finding the vital details that transform campaigns from great to wonderful include developing a grand range multivariate test framework making use of fractional factorial evaluation for understanding ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and creating a projection method for anticipating ROI before media investment.

A 25-year professional in the healthcare advertising and marketing room, Tracey began her career as a firm account person for a variety of pharma brand names and later led the advertising and marketing effort to introduce a first-of-its kind website in the eyewear and eyecare area.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the sector. She thinks Underscore is the version for how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she spent three years showing Online search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.